Do you really know how well your marketing is doing?
We Can Help.
You use a lot of different marketing channels, from a lot of different companies. Email. Direct mail. Social. SEO. Online Media. Broadcast/Cable. And they all send you reports - which will tell you that those channels are doing really well and that you should continue using them.
But do you know which ones actually generate service lane traffic? Are you underspending in some areas and overspending in others?
We can help.
NEED PROOF?
+12%
DCG Data Analysis and Marketing Strategies have historically increased new vehicle sales by over 12% by digging deep into the data.
+36%
Having DCG do the data digging and analysis, coupled with actionable insights, DCG can increase Service response rates by up to 36%!
+10%
DCG connects the missing dots, and optimizes your marketing spend, getting more customers into the service lane and increasing RO spend by up to 10%!
Integrated Reporting Combined With
Human Intelligence Will Optimize Your Business.
Metrics
“What” Happened.
These are the typical Key Performance Indicators (KPIs), metrics and dashboards that most vendors will supply to you. They tell some of the story but not all of it.
Insights
“Why” Did Something Happen
This is what DCG specializes in providing to you - the why. It is critical to understand why something happened in order to take the next step. DCG combines AI with HI (human intelligence) to drive the insights that positively impact your business.
Optimization
“How” To Improve The Campaign
Most companies stop at the metrics, DCG analysts and marketing strategists can then recommend changes to the programs (based on the service package you sign up for), to create better audience engagement, which means better response to marketing messages and therefore, more revenue.
Business Goals
“How” To Improve The Overall Performance
Once the programs are optimized, DCG can work with you to update your KPIs to reflect the new optimized programs and the entire process begins again - continuous marketing, campaign, and revenue improvement.
ARE YOU READY TO GET THE MOST OUT OF YOUR MARKETING?
Beyond just data, we prioritize personal touch—two of our packages include monthly dedicated one-on-one sessions, facilitating a tailored interaction between our marketing experts and your team, ensuring a collaborative approach to reaching your business goals.
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SHOW SPECIAL |
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|---|---|---|---|
| STRATEGIC INSIGHTS | |||
| Quarterly Industry Newsletter | |||
| Quarterly Industry Newsletter | |||
| Annual Planning | |||
| Annual Planning | |||
| Benchmarking/Goal Setting | |||
| Benchmarking/Goal Setting | |||
| Marketing Performance Summary | |||
| Marketing Performance Summary | Quarterly | Quarterly | Monthly |
| CROSS CHANNEL DASHBOARDS | |||
| Standard Self-Serve Dashboards | |||
| Standard Self-Serve Dashboards | |||
| Return On Marketing Spend Tracking | |||
| Return On Marketing Spend Tracking | |||
| Custom Self Serve Dashboards | |||
| Custom Self Serve Dashboards | |||
| Performance To Goal Tracking | |||
| Performance To Goal Tracking | |||
| Artificial Intelligence Q&A | |||
| Artificial Intelligence Q&A | |||
| Forecasting | |||
| Forecasting | |||
| SUPPORT TEAM | |||
| Concierge (normal business hours) | |||
| Concierge (normal business hours) | |||
| Dedicated Analyst Hours | |||
| Dedicated Analyst Hours | 6 hours/month | 12 hours/month | |
| Dedicated Planner Hours | |||
| Dedicated Planner Hours | 6 hours/month | ||
Monthly/Yearly fees not inclusive of DMS integration costs, which will vary by provider and use of data accessed. Advanced modeling, or specialized audience development for conquest using 3rd party lists provided at additional costs. DCG Analyst Packages require a 3-month minimum contract.